What is Darius™?
Darius™ is our shopper engagement platform that allows supermarkets, convenience stores and fuel retailers, and shopping centres and outlets, and other retailers to create, manage, develop, and, crucially, measure interactions with their customers all along the shopper journey – right the way from “just checking it out”, to check-out.
"Darius™ provided a lot more than we needed…
and some stuff I had never even dreamt of."
Antony Begley, Woodlands Local Convenience store and publisher of Scottish Local Retailer magazine
The ‘tech’ bit: Darius™ is a modular ‘ecosystem’ retail technology platform that is designed to integrate and allow interaction with any existing retail systems and solutions such as Beacons, WiFi, dynamic shelf illumination, or e-coupons, and so on, to make continuous engagement with shoppers possible, wherever they are on the path to purchase.
The customer experience bit: Darius™ allows retailers to put their shoppers at the centre of everything by making it easy to engage and influence them pre-store, in-store, and post-store.
The business bit: Darius™ delivers proven and measurable return on investment. That means more shoppers in-store, more often. It means attracting new and hard to engage shopper types. And it means bigger baskets and the increased spends that comes with that. It makes marketing budgets and, where they may already exist, retail tech investments work so much harder.