Seems that customer engagement and shopper experience are on everyone’s lips.
Back in the day, shopper experience was about retailers wanting to know who their shoppers were, what they wanted to buy and, well, if they wanted it sent home, someone jumped on a push-bike or into a van and delivered it to them!
In many ways, while everything has changed, everything has also stayed the same.
Digital technology may have changed forever the way we live our lives, including the way we shop. But for retailers the same burning questions still prevail…