What is Darius?

Darius is our shopper engagement platform that allows supermarketsconvenience stores and fuel retailersshopping centers, malls and outlets, and other retailers to create, manage, develop, and, crucially, measure interactions with their customers all along the shopper journey – right the way from “just checking it out”, to check-out.

"Darius provided a lot more than we needed…

and some stuff I had never even dreamt of."

Antony Begley, Woodlands Local Convenience store and publisher of Scottish Local Retailer magazine

The ‘tech’ bit: Darius is a modular ‘ecosystem’ retail technology platform that is designed to integrate and allow interaction with any existing retail systems and solutions such as Beacons, WiFi, dynamic shelf illumination, or e-coupons, and so on, to make continuous engagement with shoppers possible, wherever they are on the path to purchase.


The customer experience bit: Darius allows retailers to put their shoppers at the center of everything by making it easy to engage and influence them pre-store, in-store, and post-store.

The business bit: Darius delivers proven and measurable return on investment. That means more shoppers in-store, more often. It means attracting new and hard to engage shopper types. And it means bigger baskets and the increased spends that comes with that. It makes marketing budgets and, where they may already exist, retail tech investments work so much harder.

How does Darius work?

Here’s a short round-up of how this all comes together…

Before we do anything, we work with you to develop a shopper engagement strategy and build a customized return on investment model for your business. This is the part where our extensive retail marketing experience and international expertise comes into play.

This is the activation stage where Darius comes into play. This begins with engaging and, if required, profiling shoppers through your existing retailer data-base (if you have one – it doesn’t matter if you don’t!) and customizing communication across multiple channels, such as email, social media, print, in-store, and much more.

This is where Darius integrates with any existing proximity technology, such as iBeacon, WiFi and ANPR software to recognise and track your shoppers in-store. This enables you to provide shoppers with real-time offers when they’re in shopping mode. Not only that, it gives you valuable insights and analytics into your in-store customer journey, and it can help with in-store operational and logistical problem solving.

By integrating Darius with your POS you can not only see which offers they’re redeeming, you can begin to understand the halo effect different offers or coupons generate. This means that you are able to give them more of what they want!

This is where Darius takes all the information provided through all the other Darius products (Engage, Proximity, Checkout and React) and aggregates it into individual profiles for each shopper who engages and allows them to be grouped together for ongoing targeted engagement.

One of the great things about Darius is there’s no need for a resident data scientist! Darius’ intuitive and easy-to-understand measurement and analytics allows retailers to react in real-time and to drive new pre-store and in-store engagement and actions. Darius makes shopper insights easy and, most important, actionable.

This is the brain behind it all, the ‘smarts’ that triggers when a message or offer is sent to a shopper based on certain pre-agreed ‘rules’. This includes things like sending the shopper a notification to their smartphone when they arrive at a particular aisle or store, or emailing them with details of a special promotion.

For more information on the features and benefits of all the Darius products, please visit our product page or please get in touch to arrange a demo – we would love to hear from you. This is continuous shopper engagement that works.