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Retail Business Growth

We grow retail businesses

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Growing business for

100s

of retailers

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Year on year double-digit growth for clients in

11

territories

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ISO

27001

accredited for data security

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Award-winning

7

Purple Apple retail marketing awards

Personalization technology and creative marketing that grows retail business

"Darius has become the business partner we didn’t realize we needed."

Steven Simpson Rio & Brazil and MrandMrsStitch.com

"We are currently in the 6th week of our ‘Discovery’ programme where we have currently engaged with over 30 per cent of our unique shoppers, and 25 per cent of our engagements have been lost shoppers from new local competition. To this effect, we have slowed the rate of lost sales by an average of 15 per cent in the last five weeks and we forecast the rate of decline will close further over the remaining period of discovery as we introduce other mission options to our customers."

Brian McCaughey Londis Inverary, UK

"I couldn’t be happier with the results from our first Darius campaign. What impressed me most was the ability to integrate our existing shopper data into Darius. In a very short time frame I could see our entire shopper database segmented and organized, allowing us to create and publish a campaign and measure the success in real-time."

Uncle Giuseppe’s Marketplace, New York

"With Darius, we are reaching almost 40,000 shoppers per week currently and that can really make the difference between each of those stores hitting their sales or not."

Suzy Wood Centre Director, Centre Court Shopping Centre

"By using Darius this has enabled us to segment our customers in terms of their likes, their favourite brands, their proximity. We can even deliver personalised content for promotions. Perhaps most importantly, we can measure the actual effort of the campaign itself. As an example, last summer we had our signature event “The Summer Series” where we saw sales growth of 40% upwards for some of our key retailers."

David Pickett Centre Director, Parkway Shopping Centre

"Darius provided a lot more than we needed… and some stuff I had never even dreamt of."

Antony Begley Woodlands Local Convenience store and publisher of Scottish Local Retailer

"Darius enabled us to deliver very compelling promotions to our target shoppers, which incentivised both visits and spend resulting in our footfall for August last year grown by 2.5% against the previous year and then ending up 4% ahead of the national benchmark for the month."

Mark Haynes Centre Director, County Mall

"Velocity have provided Gallions Reach Shopping Park with a sound and well-supported team which has consistently and successfully innovated and measured marketing activities."

Arnold Catterall Centre Manager, Gallions Reach Shopping Park

"We have integrated Darius throughout our marketing strategy over the last few years and have just launched a proximity marketing campaign by linking Darius with our WiFi System. Over the last 12 months, Darius has helped us to grow our shopper database by 71% and has provided us with the ability to communicate directly with Jervis Shopping Centre shoppers via personalised communications and bespoke offers."

Derek McDonnell Centre Manager, Jervis Shopping Centre

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Personalized, relevant engagement that gets results

We bring together decades of creative retail marketing expertise and experience with our personalization and insights technology platform, Darius to solve retailers’ business challenges.

We help supermarkets, shopping malls, stadiums and retailers of all shapes and sizes:

  • Attract new customers
  • Grow footfall
  • Increase spend
  • Grow basket size
  • Increase repeat visits
Don't just take our word for it

How we do it

We create compelling, interactive experiences for your customers based on your specific needs and goals. Here’s how:

Strategy & Planning Retail Marketing Program and Campaign Strategy & Planning
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Our personalization and insight technology platform underpins our creative retail marketing to drive more visits, engage more customers and grow more sales. This is the bit that helps you give your customers engaging and compelling shopping experiences! 

  • Provides valuable insights that inform your retail marketing strategy
  • Makes planning for pre-store, in-store and post-store targeting a reality
  • Allows you to plan your marketing to target specific audience segments

Meet Darius

Creative Development Retail Marketing Program and Campaign Creative Development

Our personalization and insight technology platform underpins our creative retail marketing to drive more visits, engage more customers and grow more sales. This is the bit that helps you give your customers engaging and compelling shopping experiences!

  • Adds depth and width to your marketing program and campaign creative concepts and ideas
  • Allows you to integrate off-line and online marketing creative
  • Turns your marketing program and campaigns into compelling customer experiences

Meet Darius

Design & Activation Retail Marketing Program and Campaign Design & Activation

Our personalization and insight technology platform underpins our creative retail marketing to drive more visits, engage more customers and grow more sales. This is the bit that helps you give your customers engaging and compelling shopping experiences!

  • Allows content to be built and published within hours
  • Quick and easy personalized retail marketing activation
  • Instant and compelling customer shopping experiences

Meet Darius

Management & Support Retail Marketing Program and Campaign Management & Support

Our personalization and insight technology platform underpins our creative retail marketing to drive more visits, engage more customers and grow more sales. This is the bit that helps you give your customers engaging and compelling shopping experiences!

  • Makes monitoring the effectiveness and result of your marketing simple and straightforward
  • Adjust and refine your marketing activity in real-time for maximum effectiveness
  • Providing real-time feedback, results and insight on your marketing activity and investment

Meet Darius

Measurement & Reporting Retail Marketing Program and Campaign Measurement & Reporting

Our personalization and insight technology platform underpins our creative retail marketing to drive more visits, engage more customers and grow more sales. This is the bit that helps you give your customers engaging and compelling shopping experiences!

  • Real-time marketing program and campaign performance measurement and reporting
  • Measuring and reporting across all marketing channels – off-line and online
  • Generating valuable insights for informed marketing, operational and inventory decision-making  

Meet Darius

Insights & Learning Retail Marketing Program and Campaign Insights & Learning

Our personalization and insight technology platform underpins our creative retail marketing to drive more visits, engage more customers and grow more sales. This is the bit that helps you give your customers engaging and compelling shopping experiences!

  • Producing the insights and knowledge you need to keep refining your marketing activity
  • Segmenting and profiling your customers for relevant and personalized messaging
  • Growing your business!

Meet Darius

Case Studies Who we've done it for

When it comes to physical retail, there are very few challenges we haven’t seen or helped solve. Here are just a few of them.

Latest News & Insights

Ready to start growing your business?

We’d love to continue this conversation about how we can help you get more customers, spending more, more often.

Find out more