County Mall Shopping Centre had been outperforming the national average footfall trend throughout 2019; however, sales conversions were in decline for some of the centre’s fashion tenants during the same period. The centre’s annual marketing plan included a core focus on Autumn/Winter fashion during the last quarter of the year and the centre’s marketing team was keen to ensure that their tactics prioritised sales conversion and customer engagement over any other objective.
Velocity Worldwide’s marketing agency team designed a campaign that delivered an engaging in-centre experience and included multiple touch-points online and in-centre that created opportunities to drive sales.
The activity included:
Of the thirteen fashion stores featured:
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