Retail Marketing | Customer Engagement Case Study | ...

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Shopping Centre, England L’Occitane at Parkway

The Background

Parkway at Newbury has been using Darius™ as their shopper engagement platform since the shopping complex opened in 2012 and, therefore, has a very well profiled shopper database that can be segmented according to: postcode/gender/age/frequency of visitor and store preferences.

The Challenge

L’Occitane were launching their new Divine eye cream and the Parkway based store was keen to promote the product arrival by running a shopper engagement promotion on Darius™ to drive immediate sales for the new product from existing and new store customers.

 

The Solution

Darius™ was used to design and publish a promotional campaign that targeted females within a defined age bracket, with information on the new product range and the chance to win a product set from the promoted brand.

The Results

  • Year-on-year sales for the month increased by 19 per cent.
  • The store experienced excellent recall from customers arising from the promotion.
  • There were 4,000 campaign views.

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