“DARIUS™” is a cloud based shopper engagement platform for businesses to engage with their customers. It interacts with various devices (including technology which may be able to determine your location) for the purposes of gathering information which is useful for marketing purposes.
The software is owned by Darius Technologies DAC. It is made available by Velocity Engage Inc, of 45 Main Street Suite 628, Brooklyn, New York, 11201 or an authorised distributor (in either case, “we”, “us”, “our”) at the request of a business (“Business”). We require all Businesses to identify themselves clearly in any campaigns published or marketing communications sent using DARIUS™.
This policy sets out what data may be collected from you when you use DARIUS™ and how that data might be used. By using DARIUS™, you are agreeing that we may collect the data referred to in this policy and use such information in accordance with this policy. If you don’t consent, you mustn’t use DARIUS™.
If you are concerned about whether or not we hold your data, or if you don’t want us to use any Personal Data which you think we might hold about you, please let us know by emailing us at the address above.
Anywhere you see these words with capitalised letters in this policy they will have these meanings:
Throughout this policy, any reference to a particular law is a reference to it as it is in force for the time being, taking account of any amendment, extension, application or re-enactment and includes any subordinate legislation for the time being in force made under it; words in the singular include the plural and in the plural include the singular; and references to “including” and “include(s)” shall be deemed to mean respectively, “including without limitation” and “include(s) without limitation”.
We may collect and process the following data about you, some of which may include Personal Data:
The Business may use the Shopper Information (along with the Shopper Data) for marketing purposes for its services and the products or services of retailers associated with it. This may include:
If you want to withdraw your consent or stop the business using Personal Data related to you, you must contact the Business directly using the details provided in any marketing communication you receive from the Business.
We may use the data (including Personal Data) which we hold about you in the following ways:
We will not disclose your Personal Data to third parties (other than the Business) for marketing purposes and we do not authorise the Business to disclose your Personal Data to third parties, in either case, unless you have expressly consented to it.
While we will always notify any third parties to which we transfer your Personal Data for marketing purposes, the extent of the consents we have received, we cannot accept any liability for the acts and/or omissions of any such third party (including the Business). As such, if you do consent to any such transfer, you acknowledge and agree that you do so at your own risk.
We may disclose your Personal Data to third parties for the following purposes:
The Business shall also have equivalent rights to those set out above.
We (and the Business) may disclose aggregate data to third parties for analysis and market research purposes. Any data so disclosed will not contain Personal Data.
It is our policy to ensure that all Personal Data held by us is handled correctly and appropriately according to the nature of the information, the risk associated with mishandling the data, including the damage that could be caused to an individual as a result of loss, corruption and/or accidental disclosure of any such data, and in accordance with any applicable legal requirements.
We have a set of formal procedures that must be adhered to within our organisation to ensure that security standards are maintained and that data privacy is respected.
We are an international company with teams in the US and in the EU, and servers in each territory. Our policy is to store any Personal Data collected from shoppers in the US entirely within the US.
In some instances, we may have to ask our team back in the UK to provide us with some assistance in respect of the data we collect, in order to help us to provide our services. We have set up a virtual pc for these occasions, which means that although the data can be remotely accessed, it is not being transferred to or stored on a server outside the US. We have robust safety measures in place to protect any data which can be remotely accessed and would be happy to talk these through with you if you have any questions.
You have the right to ask us not to process Personal Data about you for marketing purposes. If you wish to withdraw your consent, please notify us by emailing us at firstname.lastname@example.org.
A Data Subject has the right to access the information which we hold about them. The Data Subject’s right of access can be exercised in accordance with the DPA, and the Data Subject can contact us at our registered address given above. Any access request may be subject to a fee to meet our costs in providing the Data Subject with details of the information we hold about them. We may need to request further information and identification to help us comply with any such request.
A Data Subject also has the right to ensure that we hold correct and up-to-date information. If you believe that any information we hold about you is incorrect or out of date, please contact us at our registered address. We may need to ask you for further information and identification to help us to comply with this request.
While we may notify the Business of any requests we receive from you in relation to any of the above, you acknowledge and agree that in relation to the Shopper Information and Shopper Data, we are acting as data processors on behalf of the Business. If you are concerned about the Business’s use of Personal Data relating to you, you must contact the Business directly.
For information on the cookies used by us, please see our cookies policy.
We’d love to continue this conversation about how we can help you get more customers, spending more, more often.