Mobile technology has changed the face of brick-and-mortar retail forever.
And hardly a week goes by that we’re not hearing about the threat to malls, stores and supermarkets from eCommerce.
Sure, these are unavoidable truths, but the biggest truth of all is that people love shopping in a physical store. But their expectations have changed: they want their shopping experience to be an experience, one that is personalized and relevant to them.
This is what we do.
Put simply, we bring together decades of creative retail marketing expertise and experience with our personalization and insights technology platform, Darius to grow retail businesses.
We create and activate retail marketing programs and campaigns that gather data and turn data into personalized and relevant shopper messages.
Whether it’s through discount vouchers, competitions, giveaways, email marketing, SMS or surveys, we help you give your customers what they want, which in turn, builds relationships and brand loyalty.
Which in turn helps you attract new customers, keep existing ones, and increase what they spend with you.
of consumers say they prefer to shop in physical storesTimeTrade, November 2016
of global survey respondents say customer data is critical to their marketing and advertising effortsGDMA and Winterberry Group, January 2017
of US retailers put customer identification and personalization as their leading customer engagement priority in 2017Boston Retail Partners, February 2017
of consumers think retailers could be making better use of technology to improve the in-store experienceWorldpay, June 2016
We create compelling, interactive and engaging shopper and customer experiences.
First, we use strategic thinking, creativity and experience – lots of experience – to develop and implement a retail marketing program or campaign, customized to deliver on the retailer’s objectives and address their challenges.
Then we add Darius, our personalization and insights technology. This is the bit that makes shopping at your store special – before, during and after purchase.
Send targeted, relevant messages
Build relationships that lead to repeat trips, bigger spend and increased loyalty
Manage and refine your marketing in real-time
This is the roll up your sleeves, nitty-gritty part of things. Get this bit right and the rest, with the help of Darius, will fall into place.
See this as the script before the blockbuster film, the flour to the exquisite wedding cake, the cement in the foundations of a skyscraper. It’s the grass roots of any successful retail marketing program or campaign.
This is where our creative guys and girls go off with a large sketchpad and some magic markers and let their imaginations run free.
Whether it's creative solutions for 'traditional' formats such as outdoor or in-store, or event design, promo and activation, or creative data solutions, no idea is off limits providing it’s on brief, on target and is a smoking hot solution to your brief.
This is where we bring it all to life.
Whether off-line, online or both, we check, double-check and triple-check that everything is just perfect before we ‘push the button’. Our in-house designers are at the top of their game. And then some.
And, of course, where you bring it all to life makes all the difference - our team will work with you to plan the right media channels to make sure your message gets to the right people at the right time.
You’ll be assigned a dedicated Project Manager who will be at your side every step of the way.
Whatever your queries, requests or impossible dreams, we’ll do our best to make them a reality, with no job too big or small. We can even embed a member of our team in your team!
The drum-roll bit. The anticipation.
How much has the marketing program or campaign met or better still, exceeded expectations? The moment of truth is revealed and it’s fair to say that everyone wants results. And that’s exactly what we produce for all our clients.
Finally, we take what we’ve learned, what the audience response was, what we could do differently, any surprises along the way, and we use this to help you deliver ever stronger, more effective personalized messages to your customers.
We help you build profiles and pinpoint even more opportunities to give your customers what they want.
This is the bit that helps you give your customers engaging and compelling shopping experiences!
In the retail business, we understand that it’s all about results. Here’s some we mastered earlier…
Check out the businesses we work with to help our clients get more customers, spending more, more often.Strategic Partnerships
Keep up-to-date with the latest retail, personalization and customer experience news, views and opinion.Visit our News section
We’d love to talk with you about how we can make this possible.