Darius Profiler Getting customer data and insights that grows business

Build, aggregate, segment and view customer profiles according to behavioral and purchase data


Create customer profiles and customer segments

Darius allows you both to build databases of individual profiles, and to group and segment customer types based to their behavior.


Personalization and relevance

Send highly targeted relevant, personalized marketing messages to individual customers or customer segments.


Data Visualization

A complete view of your customers throughout their entire customer journey.

"I couldn’t be happier with the results from our first Darius campaign. What impressed me most was the ability to integrate our existing shopper data into Darius. In a very short time frame I could see our entire shopper database segmented and organized, allowing us to create and publish a campaign and measure the success in real-time."

Uncle Giuseppe’s Marketplace, New York


What it does

Whichever Darius component or components you go for – Darius Engage, Proximity or Checkout – the incredible Profiler part of Darius takes the customer demographic, behavior, preferences, and engagement data registered and recorded and compiles it into individual profiles, which can also be grouped together for targeting with meaningful and relevant personalization marketing messages, offers and rewards that grow business.


This data of who your customers are and their engagement and buying behavior is visualized for quick and easy interpretation and marketing activation.

Who wouldn’t want some of that?

Case Studies Who we've done it for

When it comes to physical retail, there are very few challenges we haven’t seen or helped solve. Here are just a few of them.

Darius your way

Darius is made up of a number of components – each all about growing your business. Depending on your needs, objectives and strategy, you can select just one, some, or all. You can go for for the full end-to-end solution, pick and mix to match specific needs, or size up the opportunity to scale up. Whatever you go with, you can be sure that you have made a great decision for your business.

Want great customer data and insights?

If you would like to find out more about how the data and insights Darius generates can grow your business, get in touch.

Get in touch