Darius for Retail Shopping Centers & Malls

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Darius for Retail connects shopping centers, retail parks, malls and outlets, their retail tenants and their shoppers.



Get ready for increased footfall, stronger and better and more profitable relationships with your retail tenants and shoppers.


Your Shoppers

Whether it’s competition from online retail or from a neighboring center, your shoppers have lots of choice. Darius helps you create and deliver personalized and relevant shopper marketing messages, offers and rewards that help you compete.


Your Retailers

Your tenants will notice the benefits where it matters most: in their cash registers. And so will you!

To see how this is all comes together to grow business for shopping centers, malls and their retailers, please check out our short video and get in touch.



Darius Discovery Detailed review of your existing approach to shopper engagement

To help maximise the benefits of shopper engagement we talk with you about your challenges and objectives.

We can then work with you to develop a customized strategy and return on investment model designed to meet your needs.

Learn about Darius Discovery

Darius Engage Shopper engagement and segmentation through information capture and customized communication across multiple channels

This begins with engaging and, if required, profiling shoppers through your existing database if you have one (it doesn’t matter if you don’t!) and customizing communication across multiple channels, such as email, social media, print, in-store, and much more.

Learn more about Darius Engage

Darius Proximity Shopper detection and tracking during a shopping visit

This is where Darius integrates with existing proximity technology, such as iBeacon, WiFi and other software to recognize and track your shoppers in-store.

This enables you to provide them with real-time offers when they’re in shopping mode.

Learn about Darius Proximity

Darius React Real-time reaction based on shopper-related events, such as proximity or purchase

This is the brain behind it all, the ‘smarts’ that triggers when a message or offer is sent to a shopper based on certain pre-agreed ‘rules’. This might include sending the shopper a notification to their smartphone when they arrive at a particular aisle or store, or emailing them with details of a special promotion.

Learn about Darius React

Darius Checkout Closing the loop on an in-store visit by matching purchases and redeemed offers to an individual shopper

By integrating Darius™ with your POS, not only can you see which offers they’re redeeming, but you can also begin to understand the halo effect different offers or coupons generate. This means that you are able to give them more of what they want!

Learn about Darius Checkout

Darius Profiler Visually review and aggregate shopper behavioral and purchase data to identify insights for future communications

This is where Darius™ takes all the information provided through all the other Darius™ products (Engage, Proximity, Checkout and React) and aggregates it into individual profiles for each shopper who engages and allows them to be grouped together for ongoing targeted engagement.

Learn about Darius Profiler

Darius Insights Intuitive and easy-to-understand measurement and analytics for continuous assessment

One of the great things about Darius™ is there’s no need for a resident data scientist. The intuitive and easy-to-understand measurement and analytics within Darius™ allows retailers to react in real-time and to drive new pre-store and in-store engagement and actions. Darius™ makes shopper insights easy and, most important, actionable.

Learn about Darius Insights
"Darius enabled us to deliver very compelling promotions to our target shoppers, which incentivised both visits and spend resulting in our footfall for August last year grown by 2.5% against the previous year and then ending up 4% ahead of the national benchmark for the month."

Mark Haynes Centre Director, County Mall

Case Studies Like you, we are all about the results

Time to grow business for you and your tenants?

Find out how we help you and your retailers get more customers, spending more, more often.

Get in touch