Darius for Retail Sports & Music Stadiums

Darius for Retail connects sports and music stadiums and arenas, their brands and merchandise, their food and drink concessions, and their fans to deliver relevant, personalized fan experiences that grow business.



Real-time, integrated and interactive fan engagement before, during and after the match or gig levels the playing field between the stadium experience and the at-home experience. This drives game attendance, helps retain season ticket sales, and supports and drives brand sponsorship.


The fans

Fans aren’t always just interested with the action on the pitch or on-stage – very often, what’s happening elsewhere in-venue matters just as much to them. Personalization and real-time features made possible through Darius gives them the experience they want.


The Brands

Whether club or concert merchandise, big beer brand, or fast-food concession, Darius builds relationships between in-venue retail and fans through personalized, relevant messaging. This grows spend per visit across concessions and merchandise stores.

To see how this is all comes together to grow business for stadiums and arenas, please check out our short animation and get in touch.


"We have a very diverse range of membership but they all face a similar challenge: how can they build data on their customers and use it to effectively market their businesses? Through our partnership with Velocity Worldwide, utilizing the Darius platform, I believe we have solved this problem and developed a very effective tool that will see our membership increase revenue streams, increase footfall and increase repeated sales. I have admiration for the team at Velocity and indeed have great praise for the way they innovate our approach to solving our problems."

Colin Neill Chief Executive, Hospitality Ulster – ‘the industry body for the hospitality sector in Northern Ireland’

Case Studies Like you, we are all about the results

Time to engage fans at your venue?

Find out how we help you get more fans, spending more, more often.

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