Velocity Worldwide was among the winners at the Chartered Institute of Marketing (CIM)’s prestigious Ireland Marketing Awards last Friday (9th November). We were crowned winner in the Marketing in Hotels, Leisure, Events, Travel and Tourism Sectors category as judged by an esteemed panel of experts, including Nicky Jackson, deputy head of local campaigns for the Cabinet Office, and Ann McGregor FCIM, CEO of the Northern Ireland Chamber of Commerce and Industry.Continue reading
It is quoted that Napoleon described England as a nation of shopkeepers, but whilst there is some ambiguity as to if he did say this, the statement was first used by economist, Adam Smith in his study of the ‘The Wealth of Nations” in 1776.Continue reading
Many brands, retailers and marketers see Wi-Fi as a stand-alone solution and, therefore, discount it from their digital strategy simply because they’re either not fully aware of the benefits of offering in-store Wi-Fi, or they see it solely as job for their IT departments, or they just don’t get how it can support their overall customer experience and digital strategy.Continue reading
As autumn arrives, store operations turn their focus to Christmas and a New Year. Indeed, March 2019 will be a significant economic and social milestone for the UK; however, reflecting upon 2018, change brought by consolidations and legislation showed the resilience and innovation of the convenience sector, indicating that they are preparing on all fronts as the future unfolds.Continue reading
Back at the beginning of 2017, following his attendance at ‘Retail’s Big Show’, NRF 2017, Velocity Worldwide’s CEO, Enda McShane wrote about the opportunity for customer engagement focused retail technology businesses to partner with each other so as to provide integrated solutions that help retailers create better data-based, insight-based shopper marketing strategies and campaigns. The premise was founded on Enda’s observation of the booth upon booth of tech businesses selling ‘vertical’ solutions, which in isolation might be good for their retail clients, but when integrated with the right data management platform could be great. Greater than the sum of the parts, as it were.Continue reading
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