SMART Retail & Hospitality launched this week, a new full day event marrying the industries together to create positive and proactive solutions to the issues and challenges they face. From past conferences, SMART Global saw the need for a conference that deals with both the retail and hospitality sectors and the similar issues that affect both industries such as the recent Primark fire in August 2018 and the ripple effect that it has caused in industries throughout Northern Ireland. It is one of the aims of this conference to provide aid to businesses struggling in the wake of this and to help them emerge from these troubled times intact and thriving.Continue reading
Retail businesses, whether bricks, clicks or both have been suffering in recent times with many high profile companies in the news with serious problems. Cases in point, House of Fraser’s collapse into administration last August and ASOS’ pre-Christmas woes that saw 40 per cent wiped off its share price in a single day. So, to say that the demise of the “high street” is largely due to the rise in online shopping is simply not true. Of course, it has had an impact but many failing retailers operate across multiple channels.Continue reading
Velocity Worldwide was among the winners at the Chartered Institute of Marketing (CIM)’s prestigious Ireland Marketing Awards last Friday (9th November). We were crowned winner in the Marketing in Hotels, Leisure, Events, Travel and Tourism Sectors category as judged by an esteemed panel of experts, including Nicky Jackson, deputy head of local campaigns for the Cabinet Office, and Ann McGregor FCIM, CEO of the Northern Ireland Chamber of Commerce and Industry.Continue reading
It is quoted that Napoleon described England as a nation of shopkeepers, but whilst there is some ambiguity as to if he did say this, the statement was first used by economist, Adam Smith in his study of the ‘The Wealth of Nations” in 1776.Continue reading
Many brands, retailers and marketers see Wi-Fi as a stand-alone solution and, therefore, discount it from their digital strategy simply because they’re either not fully aware of the benefits of offering in-store Wi-Fi, or they see it solely as job for their IT departments, or they just don’t get how it can support their overall customer experience and digital strategy.Continue reading
We are always on the lookout for guest contributors – if you are a retail commentator or technology provider and have something you would like to share with our clients, we would like to hear from you.