Many brands, retailers and marketers see Wi-Fi as a stand-alone solution and, therefore, discount it from their digital strategy simply because they’re either not fully aware of the benefits of offering in-store Wi-Fi, or they see it solely as job for their IT departments, or they just don’t get how it can support their overall customer experience and digital strategy.Continue reading
As autumn arrives, store operations turn their focus to Christmas and a New Year. Indeed, March 2019 will be a significant economic and social milestone for the UK; however, reflecting upon 2018, change brought by consolidations and legislation showed the resilience and innovation of the convenience sector, indicating that they are preparing on all fronts as the future unfolds.Continue reading
Back at the beginning of 2017, following his attendance at ‘Retail’s Big Show’, NRF 2017, Velocity Worldwide’s CEO, Enda McShane wrote about the opportunity for customer engagement focused retail technology businesses to partner with each other so as to provide integrated solutions that help retailers create better data-based, insight-based shopper marketing strategies and campaigns. The premise was founded on Enda’s observation of the booth upon booth of tech businesses selling ‘vertical’ solutions, which in isolation might be good for their retail clients, but when integrated with the right data management platform could be great. Greater than the sum of the parts, as it were.Continue reading
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