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14 July 2017 New research commissioned by Darius for Retail uncovers massive opportunity for retailers to embrace customer data revolution

In a continued effort to gain market insights while expanding its footprint into the US, Darius For Retail has collaborated with global market research consultancy, Sapio Research, to better understand how retail decision makers approach customer engagement, data and in-store technologies. The data sheds light on the critical issues endangering retail, including how businesses are failing to be ‘retail ready’ for their shoppers by not strategizing beyond traditional retail holidays and store planning. According to the survey, 55% of decision makers are still using written, non-automated records to measure customer experience.

Providing additional insights around the data, Velocity Worldwide CEO Enda McShane commented, “The retail industry is going through a major revolution in the way that they’re approaching strategy and making key business decisions through smart data and insights.”

What’s more, many retailers believe that the process ends once the data is collected and rarely move beyond the initial collection stage. According to additional the survey results, nearly one quarter of retailers still don’t believe they have enough customer data. 

Enda continued, “Retailers must stop talking about customer engagement and start acting on it, or run the risk of being left behind. By integrating data collection through the customer journey, retailers can change the shopper experience and create personalized customer experiences at every stage.”

The survey results are continuing to attract the attention of media and industry influencers from Retail Customer Experience, eContent MagazineThe Shelby Report, and Marketing Dive, among others. To view additional data points from the survey, please click HERE.

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