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29 June 2017 New Research Finds Actionable Data is Critical First Step to Winning Retail Customer Experience

NEW YORK, June 29, 2017 (GLOBE NEWSWIRE)

Darius For Retail, the leading personalization and insights technology, today released new third-party research identifying gaps in retail customer engagement that endanger business growth and success.

Darius For Retail collaborated with Sapio Research to gain insight into how U.S. retail decision makers approach customer engagement, data and in-store technologies. The data sheds light on the critical issues endangering retail, including how businesses are failing to be ‘retail ready’ for their shoppers by not strategizing beyond traditional retail holidays and store planning.

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