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12 September 2017 Velocity helps drive sales for Subway franchise

As part of its build up to launch ‘Privilege’, the new core shopper engagement brand, independent retailer Family Shopper Blantyre deployed Darius to co-ordinate their Subway campaign ‘Subhunter’, which consisted of special offers and gamification in the real world! The campaign used a traditional treasure-hunt/clue format involving social media and Darius to acquire new shopper data. The result was a 20% uplift in week on week sales for Subway meals.

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