As part of its build up to launch ‘Privilege’, the new core shopper engagement brand, independent retailer Family Shopper Blantyre deployed Darius to co-ordinate their Subway campaign ‘Subhunter’, which consisted of special offers and gamification in the real world! The campaign used a traditional treasure-hunt/clue format involving social media and Darius to acquire new shopper data. The result was a 20% uplift in week on week sales for Subway meals.
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